Flowfast

Overview

In search of product-market fit, FlowFast.io faced a critical challenge - finding new customers. Operating in the dynamic task management landscape, the key metric revolved around user registrations. However, traditional paid channels, including outreach marketing, FB ads with classic creatives and LinkedIn Sales Navigator outreach, were not yielding significant results. With an average CAC of $11.2 and a CPC of $40, the search for an efficient customer acquisition strategy became paramount.

Solution

Recognising the potential of authentic content to capture the attention of audiences, FlowFast.io pivoted to using UGC ads across Facebook and Instagram. With a strategic shift, the company sought to harness the power of authentic user experiences and visually compelling content.

Results

The results have been nothing short of transformative. In just three months, the impact of the UGC strategy spoke volumes:

CAC slashed: From $11.2 to an impressive $1.7, a reduction of 85%.

CPC efficiency: A significant drop from $40 to a streamlined $3.2, ensuring cost-effective campaign performance.

New Customer Influx: 347 new customers embraced the FlowFast.io experience, a testament to the resonance of UGC.

Subscriptions Surge: 780 new subscriptions poured in, demonstrating increased user interest and engagement.

Product demo requests: A remarkable 35 requests for product demonstrations, demonstrating a tangible interest in exploring the offering.