SUPEO

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SUPEO

Get quote

UGC agency for digital products

Improve marketing funnel metrics with UGC video

Attract new customers, increase app installs or registrations and brand awareness, reduce CAC, increase CTR

What is UGC?

User Generated Content (UGC) is things like text, videos, pictures or reviews created by customers, not companies.

Paid User Generated Content (paid UGC) is when companies pay or reward customers or content creators to create content about their products or services.

Industries where paid UGC is effective

  • Adtech

  • HRtech

  • Fintech

  • Healthtech

  • AI

  • Gamedev

  • Adtech

  • HRtech

  • Fintech

  • Healthtech

  • AI

  • Gamedev

  • Foodtech

  • Traveltech

  • Collaboration tools

  • Proptech

  • Crypto

  • Insurancetech

  • Foodtech

  • Traveltech

  • Collaboration tools

  • Proptech

  • Crypto

  • Insurancetech

Struggling to get customers to create content for you?

Struggling to get customers to create content for you?

We get it. Not everyone feels like a professional creator, and the process can be intimidating. We analyse the latest trends and hire content creators to create authentic content that performs and is similar to what users can shoot.

Paid UGC is cheaper than polished production

Hiring an influencer or creating fancy content can cost a lot, even millions. But for small or new brands, using paid user-generated content (UGC) is much cheaper and easier than big brand campaigns. For example, a high-quality promotional video can cost anywhere from $5,000 to $20,000+.

Paid UGC is cheaper than polished production

Hiring an influencer or creating fancy content can cost a lot, even millions. But for small or new brands, using paid user-generated content (UGC) is much cheaper and easier than big brand campaigns. For example, a high-quality promotional video can cost anywhere from $5,000 to $20,000+.

Can be used in many ways in multiple channels

You can use it across all social media: Instagram, TikTok, Facebook, including regular posts and paid advertising. It works on your website, product pages, emails and is great for testing new features.

Can be used in many ways in multiple channels

You can use it across all social media: Instagram, TikTok, Facebook, including regular posts and paid advertising. It works on your website, product pages, emails and is great for testing new features.

Higher CTR and cheaper CPC

Ads using paid UGC have 4x higher click-through rates and a 50% reduction in cost per click compared to the average.

Higher CTR and cheaper CPC

Ads using paid UGC have 4x higher click-through rates and a 50% reduction in cost per click compared to the average.

UGC is a growing trend in the tech industry

Revolut, Duolingo, Wix and others already use paid UGC. People find this type of content 2.4 times more authentic than branded content. So, now is a good time to focus on being real in your social marketing strategy.

UGC is a growing trend in the tech industry

Revolut, Duolingo, Wix and others already use paid UGC. People find this type of content 2.4 times more authentic than branded content. So, now is a good time to focus on being real in your social marketing strategy.

Projects

Flowfast

FlowFast.io was facing a critical challenge. Traditional content was not delivering significant results with an average CAC of $11.2 and CPC of $40.

All projects

85%

CAC reductuion

92%

CPC reduction

Flowfast

FlowFast.io was facing a critical challenge. Traditional content was not delivering significant results with an average CAC of $11.2 and CPC of $40.

All projects

85%

CAC reductuion

92%

CPC reduction

Flowfast

FlowFast.io was facing a critical challenge. Traditional content was not delivering significant results with an average CAC of $11.2 and CPC of $40.

All projects

85%

CAC reductuion

92%

CPC reduction

What metrics can you improve with UGC?

CAC CTR

Conversion rate

CTA

Engagement rate

Reach

and more ...

Get a quote

Process

From idea to measurable success. Our process is designed to translate your goals into powerful content, followed by meticulous metric analysis for continuous improvement.

Set goals

Deep dive

Creation

Perfomance

Set goals - 1 day

It all starts with understanding your objectives. We dive into your case, conduct a thorough analysis and work with you to define the goals you want to achieve.

UGC process 1 day

Deep dive - 3 days

Our team dives deep into the trends shaping your industry. We carefully select creatives who are aligned with your brand, create compelling concepts and present everything to you for approval. Your vision meets our expertise for a perfect match.

UGC process 3 day

Creation - from 3 days

Lights, camera, action! Once approved, we bring your concepts to life. Our team shoots and edits videos with precision, ensuring they are ready for immediate use. Quality content, tailored to your brand, delivered at your fingertips.

UGC process creation

Perfomance - 1 day

The journey doesn't end with content creation. We work with you to analyse the metrics embedded in the video. What resonated? What needs improvement? Together, we decode the insights to refine our approach for the next iterations.

UGC process performance

Set goals - 1 day

It all starts with understanding your objectives. We dive into your case, conduct a thorough analysis and work with you to define the goals you want to achieve.

UGC process 1 day

Deep dive - 3 days

Our team dives deep into the trends shaping your industry. We carefully select creatives who are aligned with your brand, create compelling concepts and present everything to you for approval. Your vision meets our expertise for a perfect match.

UGC process 3 day

Creation - from 3 days

Lights, camera, action! Once approved, we bring your concepts to life. Our team shoots and edits videos with precision, ensuring they are ready for immediate use. Quality content, tailored to your brand, delivered at your fingertips.

UGC process creation

Perfomance - 1 day

The journey doesn't end with content creation. We work with you to analyse the metrics embedded in the video. What resonated? What needs improvement? Together, we decode the insights to refine our approach for the next iterations.

UGC process performance

Why us

Expert trend analysis and concept creation

Why spend time analysing trends and brainstorming concepts when you don't have to? Leverage our 10+ years of experience in sales, marketing, product development and customer research. We effortlessly navigate the dynamic landscape, identifying the latest trends and creating concepts optimised for unrivalled customer engagement.

Effortless content creators management

Why bother recruiting and managing creators when we've got you covered? Drawing on our extensive product development experience across multiple markets, we seamlessly source and match creators from different regions to your specific target audience. Forget the hassle of managing a diverse team - we do it for you.

Instant UGC without the time commitment

Why spend time creating UGC when we can deliver it instantly? No need to wait or invest precious hours. With us, you get the number of videos you need immediately, without the time drain. Your content pipeline - constantly flowing, without the delays.

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